2014 Masters Hospitality - Quick and Easy

Here's a new Masters Hospitality Option for 2014:

Some of golf’s most expensive on-site hospitality tickets — to Berckmans Place at Augusta National — have sold out a year before the private club is scheduled to open.   The coveted Berckmans Place passes, which sold for $6,000 apiece, are good for a week at the Masters beginning in 2013. All 400 of them sold quickly, mostly to Augusta National members, tournament sponsors and other friends of the private club, industry sources said. Sales began in October and Augusta National offered a sneak preview earlier this month during the Masters.

The 90,000-square-foot Berckmans Place is near the fifth green and will have rich interior finishes and high-end food and beverage offerings.

Berckmans Place is a 90,000-square-foot permanent structure under construction near the fifth green on the perimeter of Augusta National’s property, between the golf course and Berckmans Road. It’s about a quarter finished, according to those who were given a tour during Masters week, and includes three levels.

One industry source described Berckmans Place as “very Masters-esque. The highest level of service.” When one executive had breakfast, left to watch golf and then returned for lunch at Berckmans, he was asked if he wanted the same table he had for breakfast. The staff remembered him from earlier in the day. “Every detail is covered,” the source said.

As guests came to Berckmans, they were greeted by Augusta National members, such as Jack Nicklaus, Lynn Swann and chairman Billy Payne. Those who toured the finished part of the permanent structure included high-level agency executives and marketing chiefs from Masters partners Rolex and IBM, among others.

“It is truly a luxury to have a permanent structure and build into it all of the requirements you want for your guests,” said Mimi Griffin, whose company, MSG Promotions, runs hospitality for the U.S. Open and several other events. “For years, you’ve heard about all of the different groups doing hospitality off-site at the Masters, so to be able to offer something like this on-site is great for their event.”