Ok to replace tickets? Good or bad idea?

Published on: Mar 18 2007 by Bob Bernstein

Have you ever ordered tickets for let’s say the Chicago Cubs from a ticket broker and recieved similar, not the exact ticket location your requested?  

What has happened is you most likely opted in to allow the company you are buying your tickets from to replace your requested tickets with equivalent tickets if the they are no longer available.   This is very common in the secondary marketplace since when you place your request for tickets it is done on internet time, not real time.  Real time would mean the tickets you have selected would be removed from the suppliers inventory.  Unfortunately with a handful of different networks showing the same inventory, it’s not uncommon that tickets get double sold.  This means that someone has requested the same tickets as you on another network, or possibly even just a few minutes prior on the same network. Another possibility is that the row for your tickets has been masked.  This is a common practice for season ticket holders of teams like the New York Yankees, the New York Mets, the Boston Red Sox and many others.  The season ticket holder requires the reseller to mask the row to avoid the team’s box office from revoking their ticket license for reselling their tickets.

If you have selected the box stating that you are ok to replace your requested tickets with equal or better tickets at the same price then the supplier you requested tickets will do just that.  On the other hand, if you only want those EXACT tickets, then be sure not to check that box.  If you did check the box and the tickets you recieved are not to your liking, you might be out of luck. For example if you wanted to sit near the home team’s dugout and end up sitting behind the visitor’s team dugout technically the company you requested the tickets from did the right thing.

So the bottom line is if you don’t care where your seats are as long as they are an equal or better location within the stadium, then go for it, and check that box.

If you have any questions about any issues having to do with the resale of tickets, feel free to drop me a line.

Bob Bernstein
CEO eSeats.com

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