Why tickets are a cheap investment

Published on: Jan 27 2007 by Bob Bernstein

So you think the cost of entertaining your clients with premium tickets to The US Open, The Masters or or any big sporting event is too expensive and cost prohibitive?

It’s true the average cost of attending events these days is climbed to almost unimagineable heights, but when you do a cost / benefit analysis you’ll see quickly it’s still a smart investment.

So here’s a quick look at the value argument for spending the big bucks entertaining your top clients.  Let’s say you run a business where 20% of your customers represent 80% of your business. If you were to lose any of these clients it would have a serious impact on your bottom line.  Have you ever thought about what it would cost you to replace one of these customers?

So when you consider the cost of spending 1% to 2% of your sales generated by these clients on “Keeping” these customers loyal by entertaining them, all of a sudden those expensive tickets start seeming pretty reasonable.

Keep this in mind… If you’re not entertaining your clients, your competition is!

More tips and suggestions on tickets coming soon.

Bob Bernstein
CEO eSeats.com


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